concept copy strategy
concept copy strategy
Rhino Raid was a pro-active mobile game concept that we took WWF South Africa and produced on their behalf. The aim of the game is to increase awareness about rhino poaching in Southern Africa around the world while at the same time raising funds for WWF’s various rhino projects. The game seeks to debunk myths about rhino horn and educate players on the various aspects of rhino poaching.
My role in making the game a reality included story writing, designing the game mechanics, level design, UX, creating promotional materials, and testing.
Buy it on Apple’s App Store, Google Play, and Samsung Apps.
We generated funds through the English and iOS versions of the app for WWF, but our aim for the Asian language versions was quite different. Because we wanted to debunk the myths around rhino horn use and prevent the younger Asian generation from becoming future users of rhino horn, we made Chinese and Vietnamese versions of the app on Android and gave it away for free. The result was over 6 million downloads, 98% coming from Asia. Message received.
Illustrations were done by renowned SA artist Kronk with music and game SFX by South African electronic music pioneer Marcus Wormstrom.