concept copy strategy

About

“Tyler is amazing”

- Di Gallow, Tyler’s mom

Totally cool about flying headfirst down an iced mountain track, but not so much about flying sharks.

Totally cool about flying headfirst down an iced mountain track, but not so much about flying sharks.

 

Tyler Botha

Tyler has studied Politics, Philosophy and Economics, lived in Paris, and one time liberated a palm tree from a frozen lake in Switzerland while dressed as a pirate. A Winter Olympic representative for South Africa, he is a semi-retired club DJ and has made it to the front page of Reddit.

Tyler is also an awarded copywriter with over 10 years experience and earned a bachelor’s degree in Creative Brand Communication from Vega in Cape Town in 2007. He worked for some of South Africa’s most prominent agencies and also for brands such as NVIDIA, Land Rover, Smirnoff, Johnson & Johnson, WWF, the American Red Cross, and many more.

Besides insight and concept development, Tyler also loves getting into the business of developing a brand strategy, helping craft art direction, design, and UX. He has even spent time working in client service and learned to give the “suits” more credit for an often thankless job, usually made tougher by testy and tired creatives.

He has worked in markets such as South Africa, Nigeria, and Saudi Arabia to name a few and now finds himself happily married in the USA. After taking a year off to start a family, he is armed with a Green Card and looking to get creative in the U.S. market and beyond.

 
 
 

 

 

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