concept copy strategy

Dear Santa

With Christmas comes shopping lists, shopping malls, and the ever present hordes of shoppers. Our take on the Christmas wish list showed that doing the kids’ present shopping is so much easier online at kalahari.com.

1st place in Creative Circle’s Print Ad of the Month December

Fun fact: While my Art Director and I conceptualized the piece, it was his 13-year-old son who did the typography. This won him a nomination in the Typography Craft category for the Loeries, South Africa’s premier advertising awards show.

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