concept copy strategy
concept copy strategy
Says Adrian Holmes, Executive Creative Director of Y&R EMEA: “Here’s a great idea that’s been really well delivered by the director. The gruesome portrayal of a girl’s descent into the world of drug addiction is made all the stronger by being told backwards. The whole thing is driven along by a terrific piece of music, too.”
I conceptualized this TV ad for the director and DoP, two close friends of mine. We shot the whole spot in 18 hours and used only 3 and a half cans of film. The whole ad cost us less than $200.
Voted Top TV commercial submitted by all Y&R agencies in the entire Europe, Middle East and Africa network in 2007.
Young Directors Award Cannes Lions 2008.
Vuka! Award for Best Editing.